The creator of Energy Milk loves milk but hated coffee. They needed energy for their exciting late night excursions and so, invented Energy Milk!
During a late night the inventor of Energy Milk was making pure caffine for another project when he was hit by a strong wave of tiredness. He had a cup of milk and decided 'screw it' and mixed the caffine and milk. After inventing caffinated milk the inventor wanted to share their creation with the world.
For Energy Milk he invented a mascot. It is a angel-devil milk carton named Box. It is a silly fellow found across the many Energy Milk commercials out there. He enjoys chaos.